Women in Burlington now have a new location to find the apparel they need to get out and be active.
Athleta, the Sonoma, CA based fitness and lifestyle brand for women, will open its doors in the today.
Athleta, a division of Gap Inc., offers "high-performance athletic and everyday apparel, designed by and for female athletes, that not only works hard but also flatters," a release from the Burlington Mall states.
Atheta will be located in the wing of the Burlington Mall on the second floor. The store will feature a broad assortment of apparel for run, yoga, gym/training, swim, hike/explore and everything in between.
"With a focus on customer experience and impeccable service, the store will offer customized product advice and private shopping appointments with Performance Stylists, complimentary hemming on pants and skirts in store, kiosks that link directly to the website offering customers access to additional product and sizes, free fitness classes and in-store discounts for fitness professionals," the release states.
This marks the sixth Athleta store to open this year, with a total of 15 retail locations across the United States, supporting Athleta’s plan to have opened a total of 50 stores in the U.S. by the end of 2013. This is the first Athleta in the area.
In support of its national partnership with Girls on the Run, Athleta will make a donation to the organization’s local chapter in celebration of the Burlington Mall store opening.