Business & Tech

Caring Bunny Hopping Into Town For Children with Special Needs

The Caring Bunny, a program to give children with special needs a low-stress way to get a picture with the Bunny during the Easter Season, will be at the Burlington Mall this Sunday morning.

The following is a release from the :

Caring Bunny is hopping into Burlington Mall for children with special needs and their families on Sunday, April 1, from 9 to 11 a.m. in Lower Level Center Court.  The event will be held prior to mall opening, so that accommodations can be made to support the sensory, physical and other developmental needs of all guests.

Caring Bunny is a joint program developed by The Noerr Programs, the digital imaging company that provides the Bunny Photo Experience for malls nationwide and AbilityPath.org, a national online resource hub and special needs community. Burlington Mall is pleased and honored to be the host of this program during the Easter season.

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“We had an overwhelming response to the launch of Caring Bunny and Caring Santa last year.  As a result, we are thrilled to expand this program to 52 malls,” said Sheryl Young, CEO of AbilityPath.org.  “Holding the event before the mall opens to the public helps provide a calmer, sensory-friendly environment,” adds Young. 

For children with a variety of special needs, standing in line, bright flashes, crowds and sounds can create major disturbances and distractions.  “We take great care in making sure our photo setting is conducive to all abilities, to allow these families to participate in a heartwarming tradition that so many take for granted,” said Judy Noerr, CEO of The Noerr Programs.  “It’s very rewarding to see the number of siblings who attend, many for the first time.  It’s just as much for them, as it is for their brother or sister with special needs,” notes Noerr.

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"We are honored to host the Caring Bunny Experience," said Linnea Kelliher, Director of Mall Marketing at Burlington Mall. “Guests will listen to social stories that explain and anticipate the actions involved during their Bunny visit, then engage in coloring and other activities while they wait for their number to be called for their magical visit.”

The Caring Bunny takes place on Sunday, April 1 from 9 a.m. to 11 a.m.  RSVP’s are requested at www.abilitypath.org.  

The Burlington Mall is located at 75 Middlesex Turnpike, Burlington, MA.  Website: Burlington Mall.


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