In support of American Heart Month, Simon Property Group, Inc., the world’s leading retail real estate company, is celebrating Paint the Mall Red at Burlington Mall as well as 165 properties throughout its portfolio during February.

Heart disease is the number one health threat to women in the United States. To support the fight against heart disease, shoppers will be able to purchase the Simon From the Heart Giftcard at the Guest Services counter at Burlington Mall. For every Simon From the Heart Giftcard sold, Simon will pay $1 to the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth® Campaign, a national campaign for women about heart disease, which is sponsored by the National Heart, Lung, and Blood Institute. The Simon From the Heart Giftcard will have the same great features as the Simon® American Express Giftcard.

The Simon From the Heart Giftcard is available in denominations ranging from $20 to $500, with an upfront purchase price of $3.95 per card, and is replaceable for free if lost or stolen.

In addition, one lucky shopper from amongst all entrants nationally will win a unique prize package through Simon’s “What’s Not to Love?” sweepstakes which runs during the month of February.  This enter-to-win prize package includes the choice of a designer dress worn in The Heart Truth Red Dress Collection^SM Fashion Show in New York City during Fashion Week.  The winner will select from a Badgley Mischka dress (size 4) worn by Jennie Garth in the 2009 Red Dress Collection or a Tadashi Shoji dress (size 12) worn by Raven Symone in the 2010, Red Dress Collection. 

The winner will also receive a three-day, two-night trip to Los Angeles to see Andrea Bocelli perform songs from his 1/29/13 release “Passione” at the Hollywood Bowl on June 8, 2013 along with a collection of 10 previously released Andrea Bocelli CD’s and a $250 Simon From the Heart Giftcard. Air transportation, hotel and car service to the concert are included.

Shoppers may enter to win in a number of different ways including: text Red 74666, on-mall entry forms turned into the Burlington Mall’s Guest Services area, and other means of entry.  See official rules including all available means of entry at  www.simon.com/whatsnottolove.

Burlington Mall also will display a Calvin Klein dress worn by Christie Brinkley on the runway at The Heart Truth Red Dress Collection 2005 Fashion Show in New York City during Fashion Week. This dress will be on display February 21st – February 28th during mall hours.